Freelancing 
Growth Metrics 
Revenue 
E-commerce Sophie Reiter
Business Finance Editor
Covers profitability, cash flow, valuation, and the financial fundamentals that keep businesses solvent. Makes accounting concepts actionable.
Background in corporate finance and small business advisory. Has worked with SMBs and startups on margin analysis, break-even planning, and financial forecasting.
Articles by Sophie Reiter
5 articles published
Profitability Cash Flow for Small Businesses in 2026: Why Profitable Companies Run Out of Money
Profit is an accounting concept. Cash is what pays the bills. The timing gap between the two kills more small businesses than bad margins do. Here is how to model it and the benchmarks that matter.
Pricing How to Price a Product in 2026: Three Strategies and the Math Behind Each
Cost-plus, competitive, and value-based — three pricing strategies that give different prices for the same product. Here is when each one applies, the formulas, and 2026 benchmarks by category.
How to Value a Small Business in 2026: Three Methods and When Each One Applies
Business valuation is not one formula — it is three frameworks that give different answers. Here are the methods, the multipliers by industry, and a worked example through each.
Employment The True Cost of Hiring an Employee in 2026: Beyond the Salary Number
An employee who earns $70,000 costs the business $91,000-$105,000. The gap comes from seven cost lines that sit outside the offer letter. Here is the full stack and the benchmarks by role type.
Pricing Markup vs Margin: The One Pricing Mistake That Costs Businesses Thousands
Markup and margin use the same two numbers but measure different things. Confusing them misprices your product. Here is the difference, the conversion math, and 2026 benchmarks.